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Thursday, January 19, 2017

Growing international demand for Paksitani halal food

Keeping in view the growing international halal food market, Fauji meat limited has set up 75 million USD halal abattoir and meat processing plant, in Karachi.  This 47 acre spread facility has daily production capacity of 100 ton meat, of which 85 tons would be beef, in both chilled and frozen categories.

Halal food is the one which is prepared and is hygienic, in accordance with the principles of Sharia.

The demand for halal products is growing at a 10.8% annually, and is expected to reach 3.7 trillion dollars till 2019. Halal food makes up the largest share of this halal products industry.

Pakistan, is ideally located, to take benefit of this opportunity as consumers in gulf countries have huge liking for Pakistani halal stuff, especially the meat.

With 2nd largest buffalo and 8th largest cattle herd, Pakistan is endowed with valuable live stock. In mutton category Pakistan has 4th largest goat herd and has 9th largest number of sheep in the world. India, situated at the border, has earned more than 4.7 billion dollars from exports of buffalo meat in the fiscal year ended in 2015.

FPCCI president Abdul Rauf Alam, while talking to a private newpaper, said that world leading suppliers for halal products including high quality meat, poultry, dairy products and other foods are Australia, Brazil, Canada, Indonesia, India, Malaysia, Philippines,  Thiland, New Zealand and United States. He further added that USA and Australia are biggest halal beef exporter while Brazil and France are the largest halal poultry meat exporter in the Middle East.

Thailand has become 5th largest global halal food producer.

With more than 700 billion dollar market size halal food is expected to attract 2 billion consumers, both Muslim and non-Muslim.
Global market size for halal food is more than 700 billion U.S. dollars

Businesses around the world have started producing halal food to reduce costs. The daily Mail online in this report said that many major Supermarket chains and restaurants, in U.K., sell halal meat to keep their costs low as it can be eaten by both Muslims and non-Muslims alike

Fauji meat is eyeing lucrative foreign markets but equally important is to market these branded and packaged products to domestic consumer as well. This will not only be good for Fuji meat in long term but also for Pakistan’s halal meat industry.

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