Keeping in view the growing
international halal food market, Fauji meat limited has set up 75 million USD
halal abattoir and meat processing plant, in Karachi. This 47 acre spread facility has daily production
capacity of 100 ton meat, of which 85 tons would be beef, in both chilled and
frozen categories.
Halal food is the one which is
prepared and is hygienic, in accordance with the principles of Sharia.
The demand for halal products is
growing at a 10.8% annually, and is expected to reach 3.7 trillion dollars till
2019. Halal food makes up the largest share of this halal products industry.
Pakistan, is ideally located, to
take benefit of this opportunity as consumers in gulf countries have huge
liking for Pakistani halal stuff, especially the meat.
With 2nd largest buffalo and 8th
largest cattle herd, Pakistan is endowed with valuable live stock. In mutton
category Pakistan has 4th largest goat herd and has 9th largest number of sheep
in the world. India, situated at the border, has earned more than 4.7 billion
dollars from exports of buffalo meat in the fiscal year ended in 2015.
FPCCI president Abdul Rauf Alam,
while talking to a private newpaper, said that world leading suppliers for
halal products including high quality meat, poultry, dairy products and other
foods are Australia, Brazil, Canada, Indonesia, India, Malaysia,
Philippines, Thiland, New Zealand and
United States. He further added that USA and Australia are biggest halal beef
exporter while Brazil and France are the largest halal poultry meat exporter in
the Middle East.
Thailand has become 5th largest
global halal food producer.
With more than 700 billion dollar
market size halal food is expected to attract 2 billion consumers, both Muslim and
non-Muslim.
Global market size for halal food is more than 700 billion U.S. dollars |
Businesses around the world have
started producing halal food to reduce costs. The daily Mail online in this report
said that many major Supermarket chains and restaurants, in U.K., sell halal
meat to keep their costs low as it can be eaten by both Muslims and non-Muslims
alike
Fauji meat is eyeing lucrative
foreign markets but equally important is to market these branded and packaged products
to domestic consumer as well. This will not only be good for Fuji meat in long
term but also for Pakistan’s halal meat industry.
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